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Social media is not new. As a marketer you have been practising the techniques behind social media for your whole career. All too commonly, B2B marketers have fallen into the trap of thinking that social media isn’t applicable or relevant outside of the B2C space, that you can’t use it to the same effect or deliver the same results as consumer brands achieve. B2B marketers have been waiting for someone to clearly explain how they can generate sales and ROI from social media, but what if that’s where we’re going wrong? Maybe it’s not instant ROI that we should be looking for. What if the key to social media is as simple as delivering relationship marketing online?

The time has come to change how you think about social media. These Guidelines will take you through that transition to get you to a place where you can effectively implement social media with great effect, as Richard Brenkley, managing director of Coast Digital, covers some fundamental principles on using social media in a B2B environment.

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