CRM, Call Centre and Marketing

Concentrix, 2008. Introduction Whatever CRM system you choose, implementing it correctly is essential to the success of any CRM project. To implement it correctly, you need an effective project methodology. This will minimise the risks and costs associated with CRM initiatives and achieve higher return on investment (ROI) by providing maximum ... read more..

CASE STUDY: ANGLIAN WATER/CLICKSOFTWARE Anglian Water, part of the AWG Group, is located in the east of England and serves the needs of around 6 million industrial, commercial and domestic customers. It is geographically the largest water company in England and Wales - stretching across some 27,500 square kilometres from the ... read more..

Press Release from The National Computing Centre, Manchester UK. Issued 20th July 2009 Companies are still failing to gain all the anticipated benefits from their customer relationship management systems (CRM), according to a new NCC Research study commissioned by the Evaluation Centre (www.evaluationcentre.com) an interactive online service guiding IT buyers in the ... read more..

Companies have spent heavily on their CRM systems, but the most important part of customer communication management remains the humble document the letters, statements, marketing messages and contracts companies send out to their customers and prospects. And how many firms have focused properly on this area? Customer retention should be ... read more..